5023 E Siesta Drive #2 Phoenix AZ 85044 Casa Siesta LLC

W H A T ’ S S I G N I F I C A N T A B O U T E L I T E S E R V I C E S ?

We provide an individualized approach to each home sale. Our Elite Team evaluates your property and determines who the target buyers are. We then customize all marketing and sales strategies to reach those potential buyers.

Rachael Richards Realty is a dynamic group of forward-thinking professionals, dedicated to staying at the forefront of innovative sales techniques. To maintain that edge, we’ve hired consultants such as Allan Dalton, the former CEO of Realtor.com, and David Lawson, a leader in ultra-luxury sales in Park City, Utah. Insight from industry leaders like these helps us create customized marketing and sales strategies for our Elite Services Program. elite ser vices

T A R G E T E D M O B I L E M A R K E T I N G P R O G R A M 95 percent of people who use mobile devices keep their phones within reach at all times. That means open rates for text messages are approximately 70 percent greater than email. We’ve tapped into this communication method to maximize our reach to potential buyers. Our marketing team researches the demographics of your area, creates a unique plan to target those buyers and sends them detailed information about your property. P E R S O N A L I Z E D C O M M U N I C A T I O N Our service is customized to suit your needs. Based on your preferred communication methods and expectations, you can count on: • Prompt response to your calls, emails and texts • Detailed showing feedback • Reports of online views and traffic • Monthly strategy calls with Rachael

R E D C A R P E T R O L L O U T

E X C L U S I V E S H O W I N G S E R V I C E S A dedicated phone line is monitored by our Elite Team. Each member will have a thorough knowledge of your property and any special showing instructions. The team will also utilize the industry’s current best practices from our studies and research, designed to increase the length of time buyers spend viewing your home.

We will send an announcement to all agents who specialize in your marketplace, informing them that your property is now for sale. We also will send custom e-flyers to all agents who are most active in your price point. Your elite team will then perform a walkthrough of your property to educate buyer specialists about its many unique features prior to any showings or inquires.

Rachael Richards has hand-selected an experienced team that is dedicated to working cohesively and strategically, marketing your home at the highest level. Exceeding your expectations is their top priority.

U P G R A D E D P H O T O G R A P H Y

MEET THE ELITE TEAM

C O M M U N I T Y H O M E S P O T L I G H T

We offer enhanced photography options to create stunning images of your home that make it stand out from other listings. Services include:

Based on your needs and approval, we’ll notify the community about your home via direct mail, email, call and text. Neighbors can be a great source for potential buyers because they’re passionate about the area and often know friends, family or colleagues who are in the market.

• Twilight Photography • Custom Aerial Videography • 3-D Video Walkthrough

RACHA E L R I CHARDS Team Leader & Brokerage Owner

L AURA UNDERWOOD Lead Listing Specialist

KR I S T I E S CARCEGA Home Marketing & Client Coordinator

ADR I ANA S PRAGG Contract Negotiations & Listing Specialist

S E E E X A M P L E S R

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