930 N Mesa Dr Unit 2098, Mesa, AZ 85201 Riley Swinden

S I G N A T U R E S E R V I C E S B R O C H U R E

MARKET I NG HOMES AT THE HIGHEST LEVEL

480.270.5780 | rachaelrichards.com

T A B L E O F C O N T E N T S

DISCOVER

Hi.

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O U R B R O K E R A G E experience, market knowledge & results

S E L L I N G S E R V I C E S providing maximum exposure in the market 13 MARKET-READY PROGRAM 14 DIGITAL MARKETING 15 RAPID RESPONSE 16 A-TO-Z APPROACH 18 ELITE SERVICES

5 WORK WITH THE BEST

6 OUR STORY 8 YOUR TEAM 9 RESULTS 10 OUR APPROACH

LET’S GET STARTED.

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B U Y I N G S E R V I C E S the right house at the right time 21 EXCLUSIVE BENEFITS + custom search + mobile app

G E T S T A R T E D make the next steps seamless & simple

Welcome to Rachael Richards Realty! We’re excited to have the opportunity to guide you through the process of selling or buying a home. We look forward to sharing everything we have to offer.

23 SELLING RESOURCES + market statistics + home value analysis + service commitment + listing contract 24 BUYING RESOURCES + loan application + what you need to know + service commitment

+ exclusive access + concierge services

S E E H O W W E W O R K

25 CONTACT US

rachaelrichards.com/video

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OUR BROKERAGE

experience, market knowledge & results

THE BEST WORKING FOR YOU

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By choosing Rachael Richards Realty, you can be confident that your experience will be exceptional from beginning to end. Whether you’re buying or selling a home, our team offers consistent support, innovative technology and agents that always put you first.

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I N T R O D U C T I O N

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O U R B R O K E R A G E

grit meets determination

R A C H A E L R I C H A R D S R E A LT Y

Together, Rachael and Ben own and operate Rachael Richards Realty—a unique brokerage that only includes agents of the highest caliber. Each agent maintains high production standards and can only become part of the team with a personal invitation. Rachael Richards Realty is a group of true professionals with drive, determination and experience.

O U R S T O R Y

Rachael Richards, the founder of Rachael Richards Realty, was no stranger to real estate when she entered the field in 2004. Rhonda Richards, Rachael’s mother, is a 30-year industry veteran who immersed Rachael in real estate at a young age. In fact, Rhonda still works on the team today. Rachael’s father, Colonel Ron Richards, is a retired Marine fighter pilot who instilled Rachael’s strong work ethic. At the beginning of Rachael’s real estate career, she was based in New York. She worked full-time as a flight attendant while commuting back-and-forth to Phoenix. When preparing to jump into real estate full-time, she spent every spare moment generating business with countless hours of cold-calling and knocking on doors—whatever it took. After only a few months working as a part-time agent, she earned the coveted “Rookie of the Year” award for sales production. When Rachael met her husband, Ben Quillinan, 20 years ago, they were working together at a ski resort. Even though they enjoyed the fun atmosphere, they were—and still are—very goal-oriented. It all started with the simple ambition to snowboard 100 days a year.

Both in business and as a family, Rachael and Ben’s personalities perfectly complement each other. Ben owned a successful photography business for 10 years before he joined forces with Rachael’s real estate team in 2011. His strengths jumpstarted the group’s marketing and management, allowing Rachael to focus on sales and communication concepts. Today, Rachael and Ben raise two very active sons while maintaining their competitive edge with endurance sports like marathons and Ironman triathlons. They’ve developed very tough mental fortitude and strong time- management skills through the rigorous training required for endurance sports. Their precise, dedicated schedule begins at 4am, allowing them to accomplish more each day than most think possible in a week.

RACHAEL R I CHARDS Team Leader & Brokerage Owner

BEN QU I L L I NAN Group Operations, Designated Broker & Brokerage Owner

480.270.5782 info@rachaelrichards.com

480.270.5783 info@rachaelrichards.com

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our results speak for themselves

RHONDA R I CHARDS Customer Care

WENDY K I S H Managing Broker & Director of Operations

L AURA UNDERWOOD Lead Listing Specialist

ADR I ANA S PRAGG Contract Negotiations & Listing Specialist

Featured in Who’s Who Sales Magazine A S L E ADER O F WOMEN S A L E S AGEN T S

Wall Street Journal’s

Consistently achieve

America’s Best Real Estate Agents

$75 million+

I N HOME S A L E S ANNUA L LY

# 1 5 I N PHOEN I X

ANNE T T E HO LME S Buyer Specialist

L ORR I E BAKER Business Development Director

KR I S T I E S CARCEGA Home Marketing & Client Coordinator TEAM your

J A SON HO LME S Buyer Specialist

Since 2010

Featured in Phoenix Business Journal’s “The List”

Five-Star Online Service Rating MOS T PUB L I S HED RE V I EWS I N MAR I COPA COUN T Y

Featured in Top Agent Magazine

# 1 3 I N PHOEN I X

G E T T O K N O W U S

J OE L ANDRE S EN Buyer Specialist

KAND I ANDRE S EN Buyer Specialist

SEVRAR Gold Membership Top Level Sales Production F I V E CON S ECU T I V E Y E AR S

From the professional photos showcasing my house to the courteous service and knowledge, Rachael Richards Realty made the process stress free and smooth from start to finish.”

Featured in the book Building Bigger, Busier, & More Profitable Teams

rachaelrichards.com

B Y DEBB I E DEGROT E & A L L AN DA LTON

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S T E V E MUR Z I Buyer Specialist

J E S S E MART I NE Z Buyer Specialist

OUR APPROACH

What can we help you with?

Sel l a home W E M A R K E T H O M E S A T T H E H I G H E S T L E V E L . The key to selling your home is finding the most qualified buyers in the market. Our marketing plans and sales methods do exactly that. When the time comes to sell, we’re the team you want at your side.

How we help

• Tailored marketing programs

Whether you’re buying or selling a home, Rachael Richards Realty is here to help. We put our in-depth training, innovative technology and tight-knit team to work, focusing on your individual needs. Our certified sales experts tirelessly strive to achieve exceptional results.

• Unmatched digital advertising methods

• Agent networks and relocation partnerships

• Skilled negotiations

OR

Buy a home

How we help

• Interactive MLS search portal

T H E R I G H T H O U S E A T T H E R I G H T T I M E .

• Exclusive access to listings

We set expectations, then exceed them. We start by creating a personalized, interactive search portal to immediately inform you of available homes that meet your criteria. If the ideal home doesn’t appear in your neighborhood of choice, we can also initiate a custom call campaign. The right home is out there—and we’ll find it.

• Customized call campaigns

Our marketing reaches hundreds of potential buyers every week.

• Wide network of new and existing listings

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S E L L I N G S E R V I C E S

MARKET-READY PROGRAM

SELLING SERVICES

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providing maximum exposure in the market

C O M P L I M E N T A R Y C O N S U LT A T I O N A professional will carefully prepare your home to ensure a prospective buyer can imagine themselves in the space. We use items you already own to keep costs down while encouraging realtors to showcase your listing.

C O N C I E R G E S E R V I C E S We can help with handyman arrangements, carpet cleaners, painters, landscapers and more. Whatever you may need, we’re here to help.

S E E E X A M P L E S R

rachaelrichards.com/gallery

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Q U I E T S A L E P R O G R A M Gain marketing momentum and create interest in your home before it’s officially on the market. This program includes online marketing, a matching system with over 2,000 buyers in our database and a targeted sales campaign.

P R O F E S S I O N A L P H O T O G R A P H Y Great photography is critical to successful marketing. We hire the industry’s best photographers to capture beautiful interior, exterior and community features. We offer a library of options and will help you make selections based on your home.

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S E E E X A M P L E S R

rachaelrichards.com/gallery

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ONLINE LISTING DISTRIBUTION Beyond Zillow and Trulia, we advertise your listing on our personal website and a wide-ranging online distribution network that features hundreds of resources for potential buyers.

strategic DIGITAL EXPOSURE

95% of buyers start their search online

W E D O N ’ T P L A Y F A I R I N T H E W O R L D O F D I G I T A L M A R K E T I N G .

With our significant monthly investment on platforms like Zillow and Trulia, our listings are shown at least 10 times more often than properties from the average agent. We are the number-one real estate advertiser in Arizona and we’re guaranteed to be seen 6,000 times each day. Premium ad placements further increase exposure to maximize your listing’s potential. Strategic enhancements mean your home will stand out and move to the top of the list, ensuring it’s always easy to find.

RAPID RESPONSE SYSTEM With today’s technologically savvy buyers, one of the most important aspects of selling a home is an immediate response.

S T E P 1 A T T R A C T B U Y E R S Our online marketing program is designed to create massive exposure.

S T E P 3 S T A R T A C O N V E R S A T I O N Our buyer team is on standby and ready to respond within minutes. S T E P 4 S C H E D U L E A S H O W I N G Our team and systems ensure a quick response so you’ll never lose any opportunities.

Z I L L O W • 170 million unique visitors monthly • 350 average monthly inquiries about our listings • 76% of people who search for homes online choose Zillow

T R U L I A • 35 million unique visitors monthly • Second most-used real estate website

S T E P 2 B U Y E R S I N Q U I R E

Great photos and online marketing entice buyers to contact us for a closer look.

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S E L L I N G S E R V I C E S

OUR A-TO-Z APPROACH Don’t expect us to just post a sign out front and wait for a buyer. Our team has considered every aspect of the sale process, from start to finish, to maximize your results.

More important than our statistics are the

successes of our clients.

A G E N T R E F E R R A L N E T W O R K & E - F LY E R

98% of homes are sold by agents working with multiple buyers. Using custom e-flyers, we’ll promote your home to the most active agents throughout the Valley. R E L O C A T I O N P A R T N E R S H I P S We have partnerships with third-party companies who work with major employers like Intel, Honeywell, Boeing and more.

V I E W Z I L L O W T E S T I M O N I A L S

OUR SERVICE COMMITMENT & GUARANTEE

EASY-EXIT LISTING PROGRAM

We stand by our services and promise to deliver prompt communication, regular updates and feedback on showings.

If you are ever dissatisfied with our services, simply let us know and we’ll cancel your listing—no questions asked.

W E E N J O Y W H A T W E D O A N D I T S H O W S .

I’ve worked with other realtors from across the country, and Rachael’s group has the knowledge, experience, responsiveness and marketing strategy that always exceed my expectations.”

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W H A T ’ S S I G N I F I C A N T A B O U T E L I T E S E R V I C E S ?

We provide an individualized approach to each home sale. Our Elite Team evaluates your property and determines who the target buyers are. We then customize all marketing and sales strategies to reach those potential buyers.

Rachael Richards Realty is a dynamic group of forward-thinking professionals, dedicated to staying at the forefront of innovative sales techniques. To maintain that edge, we’ve hired consultants such as Allan Dalton, the former CEO of Realtor.com, and David Lawson, a leader in ultra-luxury sales in Park City, Utah. Insight from industry leaders like these helps us create customized marketing and sales strategies for our Elite Services Program. elite ser vices

T A R G E T E D M O B I L E M A R K E T I N G P R O G R A M 95 percent of people who use mobile devices keep their phones within reach at all times. That means open rates for text messages are approximately 70 percent greater than email. We’ve tapped into this communication method to maximize our reach to potential buyers. Our marketing team researches the demographics of your area, creates a unique plan to target those buyers and sends them detailed information about your property. P E R S O N A L I Z E D C O M M U N I C A T I O N Our service is customized to suit your needs. Based on your preferred communication methods and expectations, you can count on: • Prompt response to your calls, emails and texts • Detailed showing feedback • Reports of online views and traffic • Monthly strategy calls with Rachael

R E D C A R P E T R O L L O U T

E X C L U S I V E S H O W I N G S E R V I C E S A dedicated phone line is monitored by our Elite Team. Each member will have a thorough knowledge of your property and any special showing instructions. The team will also utilize the industry’s current best practices from our studies and research, designed to increase the length of time buyers spend viewing your home.

We will send an announcement to all agents who specialize in your marketplace, informing them that your property is now for sale. We also will send custom e-flyers to all agents who are most active in your price point. Your elite team will then perform a walkthrough of your property to educate buyer specialists about its many unique features prior to any showings or inquires.

Rachael Richards has hand-selected an experienced team that is dedicated to working cohesively and strategically, marketing your home at the highest level. Exceeding your expectations is their top priority.

U P G R A D E D P H O T O G R A P H Y

MEET THE ELITE TEAM

C O M M U N I T Y H O M E S P O T L I G H T

We offer enhanced photography options to create stunning images of your home that make it stand out from other listings. Services include:

Based on your needs and approval, we’ll notify the community about your home via direct mail, email, call and text. Neighbors can be a great source for potential buyers because they’re passionate about the area and often know friends, family or colleagues who are in the market.

• Twilight Photography • Custom Aerial Videography • 3-D Video Walkthrough

RACHA E L R I CHARDS Team Leader & Brokerage Owner

L AURA UNDERWOOD Lead Listing Specialist

KR I S T I E S CARCEGA Home Marketing & Client Coordinator

ADR I ANA S PRAGG Contract Negotiations & Listing Specialist

S E E E X A M P L E S R

rachaelrichards.com/gallery

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B U Y I N G S E R V I C E S

HOW WE HELP YOU BUY

BUYING SERVICES

C U S T O M H O M E - S E A R C H C A M PA I G N S These are designed around your specific needs.

N O T S E E I N G T H E R I G H T H O M E ? Don’t wait for the perfect home to become available. We search for it by setting up a custom phone campaign in your ideal neighborhoods. E N J O Y T H E B E N E F I T S O F O U R S T R O N G PA R T N E R S H I P S Top-rated escrow and mortgage companies are at your fingertips. N E E D H E L P W I T H M O V E R S , PA I N T O R C A R P E T C L E A N I N G ? Take advantage of our buyer concierge services by gaining access to the best service providers in the Valley.

the right house at the right time

M O B I L E A P P Enjoy real-time access to available homes while you’re on the go. A U T O M AT E D & I N S TA N T N O T I F I C AT I O N Get notified when new listings match your search criteria. E X C L U S I V E A C C E S S T O L I S T I N G S Rachael Richards Realty’s many listings are available to you before the general public sees them. N E T W O R K W I T H O T H E R T O P P R O D U C I N G A G E N T S Enjoy access to their pocket listings before they’re on the Multiple Listing Service.

THE BEST PART... All of these services are available at no cost to you!

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Having your finger on the pulse of the market is huge. We found an amazing home and had an accepted offer much

faster than we anticipated.”

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G E T S T A R T E D

SELLING RESOURCES

GET STARTED TODAY!

market statistics C L I C K H E R E R

We make the process seamless & simple

The following pages offer resources tailored to you.

home value analysis C L I C K H E R E R

services commitment agreement

C L I C K H E R E R

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listing contract

S I GNER 1 C L I C K H E R E R

S I GNER 2 C L I C K H E R E R

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G E T S T A R T E D

BUYING RESOURCES

Thank you. We look forward to exceeding your expectations.

loan application C L I C K H E R E R

TAKE THE NEXT S TEP

C L I C K H E R E R what you need to know

Purchase contract documents Home inspection information

C L I C K H E R E R services commitment agreement

1345 E. Chandler Blvd., Suite 119 Phoenix, AZ 85048

480.270.5780 | info@rachaelrichards.com

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