RHouse Realty Signature Services Brochure

RACHAEL RICHARDS GROUP SIGNATURE SERVICES BROCHURE

DOING REAL ESTATE THE RIGHT WAY

480.576.4401 | RHouseRealty.com

TABLE OF CONTENTS

DISCOVER

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OUR BROKERAGE experience, market knowledge & results

SELLING SERVICES providing maximum exposure in the market 13 MARKET-READY PROGRAM 14 DIGITAL MARKETING 15 RAPID RESPONSE 16 A-TO-Z APPROACH 18 ELITE SERVICES

LET’S GET STARTED Welcome to R•House Realty and the Rachael Richards Group! We’re excited to have the opportunity to guide you through the process of selling or buying a home. We look forward to sharing everything we have to offer. Hello

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R AISING THE BAR

OUR STORY YOUR TEAM

RESULTS 10 OUR APPROACH

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BUYING SERVICES the right house at the right time 21 EXCLUSIVE BENEFITS + custom search + mobile app + exclusive access + concierge services

GET STARTED make the next steps seamless & simple 23 CONTACT US

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OUR BROKERAGE

EXPERIENCE, MARKET KNOWLEDGE, & RESULTS

RAISING THE BAR FOR REAL ESTATE By choosing R • House Realty, you can be confident that your experience will be exceptional from beginning to end. Whether you’re buying or selling a home, our team offers consistent support, innovative technology, and agents that always put you first.

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INTRODUCTION

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OUR BROKERAGE

R • HOUSE REALTY Together, Rachael and Ben own and operate R • House Realty—a unique brokerage that only includes agents of the highest caliber. Each agent maintains high production standards and can only become part of the team with a personal invitation. R•House Realty is a group of true professionals with drive, determination, and experience.

GRIT MEETS DETERMINATION

OUR STORY Rachael Richards, the founder of Rachael Richards Group and later R • House Realty, was no stranger to real estate when she entered the field in 2004. Rhonda Richards, Rachael’s mother, is a 30-year industry veteran who immersed Rachael in real estate at a young age and worked on the team for many years. Rachael’s father, Colonel Ron Richards, is a retired Marine fighter pilot who instilled Rachael’s strong work ethic. At the beginning of Rachael’s real estate career, she was based in New York. She worked full-time as a flight attendant while commuting back-and-forth to Phoenix. When preparing to jump into real estate full-time, she spent every spare moment generating business with countless hours of cold-calling and knocking on doors— whatever it took. After only a few months working as a part-time agent, she earned the coveted “Rookie of the Year” award for sales production. When Rachael met her husband, Ben Quillinan, in the winter of ‘96, they were working together at a ski resort. Although they enjoyed the fun atmosphere, they were—

and still are—very goal-oriented. It all started with the simple ambition to snowboard 100 days a year.

Both in business and as a family, Rachael and Ben’s personalities perfectly complement each other. Ben owned a successful photography business for 10 years before he joined forces with Rachael’s real estate team in 2011. His strengths jump-started the group’s marketing and management, allowing Rachael to focus on sales and communication concepts. Today, Rachael and Ben raise two very active sons while maintaining their competitive edge with endurance sports like marathons and Ironman triathlons. They’ve developed very tough mental fortitude and strong time-management skills through the rigorous training required for endurance sports. Their precise, dedicated schedule begins at 4am, allowing them to accomplish more each day than most think possible in a week.

RACHAEL RICHARDS Brokerage Owner

BEN QUILLINAN Designated Broker & Brokerage Owner

480.270.5782 info@rhouserealty.com

480.270.5783 ben@rhouserealty.com

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OUR RESULTS SPEAK FOR THEMSELVES

YOUR

TEAM one person can’t do it all! With R • House Realty, you have so much more than just an agent. In order for us to ensure your experience is exceptional, we have specialists handling

Featured in Who’s Who Sales Magazine AS LEADER OF WOMEN SALES AGENTS

Wall Street Journal’s America’s Best Real Estate Agents RANKED TOP 20 IN PHOENIX

Consistently achieve $100 million+ IN HOME SALES ANNUALLY

each step of the process—Marketing your home, scheduling appointments, processing documents, negotiating contracts, and keeping you informed.

Since 2010 Five-Star Online Service Rating MOST PUBLISHED REVIEWS IN MARICOPA COUNTY

Featured in Phoenix Business Journal’s “The List” RANKED TOP 20 IN PHOENIX

Featured in Top Agent Magazine

Whether in-person or behind the scenes, your team of experts is always ready.

GET TO KNOW US

From the professional photos showcasing my house to the courteous service and knowledge, R • House Realty made the process stress free and smooth from start to finish.”

Featured in the book Building Bigger, Busier, & More Profitable Teams BY DEBBIE DEGROTE & ALLAN DALTON

Featured in Real Producer Magazine COVER STORY

RHOUSEREALTY.COM

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OUR APPROACH

WHAT CAN WE HELP YOU WITH?

SELL A HOME WE MARKET HOMES AT THE HIGHEST LEVEL. The key to selling your home is finding the most qualified buyers in the market. Our marketing plans and sales methods do exactly that. When the time comes to sell, we’re the team you want at your side.

HOW WE HELP • Market Ready Program • Unmatched digital advertising methods • Agent networks and relocation partnerships • Tailored marketing programs • Easy Exit Listing Program

Whether you’re buying or selling a home, R•House Realty is here to help. We put our in-depth training, innovative technology, and tight-knit team to work, focusing on your individual needs. Our dedicated sales experts tirelessly strive to achieve exceptional results.

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BUY A HOME THE RIGHT HOUSE AT THE RIGHT TIME. We set expectations, then exceed them. We start by gaining a complete understanding of your needs to create a personalized, interactive search portal to immediately inform you of available homes that meet your criteria. If the ideal home doesn’t appear in your neighborhood of choice, we can also initiate our “Home Finder Program.” The right home is out there– we’ll find it.

HOW WE HELP • Interactive search portal & mobile app • Exclusive early access to our listings • Flexible showing schedule and virtual showing services • Home Finder Program

OUR MARKETING REACHES THOUSANDS OF POTENTIAL BUYERS EVERY WEEK.

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SELLING SERVICES MARKET-READY PROGRAM

SELLING SERVICES

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PROVIDING MAXIMUM EXPOSURE IN THE MARKET

COMPLIMENTARY CONSULTATION A professional will carefully help you prepare your home to ensure a prospective buyer can imagine themselves in the space. We use items you already own to keep costs down while encouraging realtors to showcase your listing.

CONCIERGE SERVICES Your dedicated client coordinator will assist with all arrangements such as handymen, carpet cleaners, painters, landscapers and more. Whatever you may need, we’re here to help.

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QUIET SALE PROGRAM Gain marketing momentum and create interest in your home before it’s officially on the market. This program includes online marketing, a matching system with over 10,000 buyers in our database, and a targeted sales campaign.

PROFESSIONAL PHOTOGRAPHY Great photography is critical to successful marketing. We hire the industry’s best photographers to capture beautiful interior, exterior, and community features. We offer a library of options and will help you make selections based on your home.

SEE EXAMPLES

rhouserealty.com/gallery

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ONLINE LISTING DISTRIBUTION In addition to our strategic marketing campaigns, we advertise your listing on rhouserealty.com and across a wide-ranging online distribution network that features hundreds of resources for potential buyers.

WE DON’T PLAY FAIR WHEN IT COMES TO THE DIGITAL FRONTIER. While all homes are syndicated throughout proven outlets like Zillow and Realtor.com, what sets us apart is our exclusive Adwords program. We’ve hired marketing experts to manage and create content that continually drives traffic to our listings and website. At any given time, we have the ability to customize our plan to adjust for changes in the market and target the right buyers. Strategic DIGITAL MARKETING

97% of buyers start their search online

Our strategic marketing targets online searches that capture thousands of unique visitors every week. This significantly increases the number of potential buyers looking for your home.

RAPID RESPONSE TEAM Today’s buyers expect immediate response and we have experienced agents standing by every day.

STEP 1 Attract Buyers

STEP 2 Buyers Inquire Great photos and online marketing entice buyers to contact us for a closer look.

GOOGLE | R • HOUSE • Thousands of unique inquiries captured monthly through keyword searches

Our online marketing program is designed to create massive exposure and interest.

• Targeted search criteria places us at the top of the first page

STEP 3 Start a Conversation

STEP 4 Schedule a Showing

Our team and systems ensure a quick response so you’ll never lose any opportunities.

Our buyer team is on standby and ready to respond to you within minutes.

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SELLING SERVICES

OUR A-TO-Z APPROACH Don’t expect us to just post a sign out front and wait for a buyer. Our team has considered every aspect of the sale process, from start to finish, to maximize your results. AGENT REFERRAL NETWORK 98% of homes are sold by agents working with multiple buyers and we’ll promote your home to the most active agents throughout the Valley. RELOCATION PARTNERSHIPS We have partnerships with third-party companies who work with major employers like Intel, Honeywell, Boeing and more.

More important than our statistics are the SUCCESSES OF OUR CLIENTS.

VIEW TESTIMONIALS RHOUSEREALTY.COM

OUR SERVICE COMMITMENT & GUARANTEE We stand by our services and promise to deliver prompt communication, regular updates, and feedback on showings.

EASY-EXIT LISTING PROGRAM

WE ENJOY WHAT WE DO AND IT SHOWS.

If you are ever dissatisfied with our services, simply let us know and we’ll cancel your listing with no fees or penalties.

I’ve worked with other realtors from across the country, and Rachael’s group has the knowledge, experience, responsiveness, and marketing strategy that always exceed my expectations.”

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WHAT’S SIGNIFICANT ABOUT ELITE SERVICES? We provide an individualized approach to each home sale. Our Elite Team evaluates your property and determines who the target buyers are. We then customize all marketing and sales strategies to reach those potential buyers.

R • House Realty is a dynamic group of forward thinking professionals, dedicated to staying at the forefront of innovative sales techniques. To maintain that edge, we’ve hired consultants such as Allan Dalton, the former CEO of Realtor.com, and David Lawson, a leader in ultra-luxury sales in Park City, Utah. Insight from industry leaders like these helps us create customized marketing and sales strategies for our Elite Services Program. ELITE SERVICES

EXCLUSIVE SHOWING SERVICES A dedicated phone line is monitored by our Elite Team. Each member has a thorough knowledge of your property and any special showing instructions. Upon scheduling of a new showing, we’ll send a “Home Highlight” email to the agent. This informs them of your home’s distinct features and builds the buyer’s anticipation. The team will also utilize best practices designed to increase the length of time buyers spend viewing your home.

RED CARPET ROLLOUT

PERSONALIZED COMMUNICATION

We will send an announcement to all agents who specialize in your marketplace, informing them that your property is now for sale. We also will send custom e-flyers to all agents who are most active in your price point. Your Elite Team will then perform a walkthrough of your property to educate buyer specialists about its many unique features prior to any showings or inquires.

Our service is customized to suit your needs. Based on your preferred communication methods and expectations, you can count on: • Prompt response to your calls, emails and texts • Detailed showing feedback • Reports of online views and traffic • Monthly strategy calls with Rachael

EXPERTISE THAT COUNTS Rachael Richards has hand-selected an experienced team that is dedicated to servicing our Elite clients. We work cohesively and strategically, marketing your home at the highest level. Exceeding your expectations is our top priority.

UPGRADED PHOTOGRAPHY We offer enhanced

photography options to create stunning images of your home that make it stand out from other listings. Services include: • Twilight Photography • Custom Aerial Videography • 3-D Video Walkthrough

RHOUSEREALTY.COM

SEE EXAMPLES

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BUYING SERVICES

HOW WE HELP YOU BUY

BUYING SERVICES

CUSTOM HOME SEARCH CAMPAIGNS These are designed around your specific needs. MOBILE APP Enjoy real-time access to available homes while you’re on the go. AUTOMATED & INSTANT NOTIFICATION Get notified when new listings match your search criteria. EXCLUSIVE ACCESS TO LISTINGS R • House Realty’s many listings are available to you before the general public sees them.

NETWORK OF OTHER TOP-PRODUCING AGENTS Enjoy access to their pocket listings before they’re on the Multiple Listing Service. NOT SEEING THE RIGHT HOME? Don’t wait for the perfect home to become available. We search for it by setting up a custom phone campaign in your ideal neighborhoods. ENJOY THE BENEFITS OF OUR STRONG PARTNERSHIPS Top-rated escrow and mortgage companies are at your fingertips.

THE RIGHT HOUSE AT THE RIGHT TIME

NEED HELP WITH MOVERS, PAINT OR CARPET CLEANING?

Take advantage of our buyer concierge services by gaining access to the best service providers in the Valley.

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THE BEST PART... All of these services are available at no cost to you!

Having your finger on the pulse of the market is huge. We found an amazing home and had an accepted offer much faster than we anticipated.”

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GET STARTED TODAY!

Thank you. WE LOOK FORWARD TO EXCEEDING YOUR EXPECTATIONS

WE MAKE THE PROCESS SEAMLESS & SIMPLE

Contact us today or schedule a call when it’s convient for you.

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TAKE THE NEXT STEP RHOUSEREALTY.COM

1345 E. Chandler Blvd., Suite 119 Phoenix, AZ 85048

480.576.4401 | info@rhouserealty.com

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