Buyer Agent Online Brochure

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2013

p 480-460-2300 e info@rachaelrichards.com

what clients are saying about us + What makes Us the Best

PLUS Our ProActive Approach [ d e ta i l e d ]

Get to KnowUs

Selling?

Buying?

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About HomeSmart Select Brokerage fastest growing brokerage in the nation Work with the Best results speak for themselves Meet our group experience, market knowledge and results

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Hi.

The Rachael Richards Team the people who make it happen Our Approach selling or buying

Let’s Get Started. Find out all the details regarding working with the Rachael Richards Group, and how our proactive sales approach and unique marketing plans can help you buy or sell a home.

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Selling Services provides maximum exposure Preparing Your Home for the Market concierge services + initial consultation + professional photography

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Internet Marketing: Enhanced Results 90% of buyers start their search online Call Capture the fastest way to schedule a showing ProActive Approach the key differentiator (our group vs other groups) BUYING SERVICES THE RIGHT HOUSE AT THE RIGHT TIME What Clients are Saying testimonials

Welcome to the Rachael Richards Group—we’re

excited about the opportunity to work with you to sell or buy a home, and we’re looking forward to sharing everything we have to offer!

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Get Started Today we make the next steps seamless Selling Services Links selling services video + comparable market analysis + your DocuSign Buying Services Links buying services video + dream home finder + loan application + your DocuSign contact thank you from our team 30 31 32 Table of Contents

Let's Get Started.

About HomeSmart

Work with the Best

HomeSmart rapidly developed into one of the nation’s fastest growing Real Estate brokerages. With a commitment to its Agents and Clients, HomeSmart has now grown to over 7,000 agents, with offices throughout the Southwest and continuing to grow nationally. HomeSmart Phoenix is the largest real estate brokerage in the Southwest and ranked among the top 10 largest real estate brokerages in the nation. HomeSmart agents are professional practitioners that lead their industry and are known for excellence. As the owners of HomeSmart Select, Rachael Richards and Ben Quillinan created a unique brokerage that only includes agents with a certain minimum production and who are part of the company by her invitation only. HomeSmart Select is a group of true Real Estate professionals with the drive, determination and experience to help you buy or sell a home. Not only do we have the latest in real estate technology for buying and selling, we also have a relocation department within HomeSmart Select, and we’re partners with trusted Relocation companies such as Altair and BrookField. About HomeSmart Select

With the Rachael Richards Group, you can be confident in knowing your home buying

HomeSmart Select was created by Rachael Richards and Ben Quillinan.

or selling experience will be exceptional from beginning to end. With constant team support, advanced training & innovative technology, our agents can focus on the needs of each client.

About Homesmart & Homesmart Select

Work with the Best

Results Speak for Themselves Featured as a Top Agent in AZ Top 10 Female Agent in Maricopa

Meet Our Group

The Rachael Richards Group has a proven sales track record: we’ve sold over 150 homes in the last 12 months andwe’re ranked in the top 1%for sales volume in all of Maricopa County. Our group consists of six highly skilled, licensed Real Estate professionals, and is designed in a way that allows us to provide the highest level of client service possible.

Top 1% Valley-wide in Sales Production #1 in AZ & Top 5 National Brokerages

Work with the Best

Meet Our Group

Rachael Richards Team Leader & Franchise Owner

Ben Quillinan Group Operations, Co-Owner of HomeSmart Select & Contract Negotiations

Rachael began her real estate career in 2005 and immediately set the bar by winning, “Rookie of the Year.” Since then, she has continued to increase her position among top producers and is currently ranked in the top 1% for sales production. Rachael’s mother, a 30-year veteran in the real estate business, played a large role in her early success and still serves as a member of Rachael’s team. Rachael’s father, a retired Colonel in the United States Marine Corps, instilled responsibility and accountability early in Rachael’s life, to which she attributes her impeccable work ethic and drive. Working alongside her husband and partner, Ben, her determination, management and leadership skills allow her to consistently be among the top Real Estate agents. Top Agent Magazine recently featured Rachael in a nationwide article, and Who’s Who In Business ranks her among the top 10 female agents in Arizona for 2011 and 2012. Rachael and her team are extremely grateful for the opportunity to serve every client and provide the highest level of residential real estate service possible. fun facts What words do you live by? Family, gratitude, integrity. Describe your team in three adjectives. My team has synergy, spirit and unwavering commitment! What’s one goal you’re constantly striving to achieve? To provide each client with the best possible professional Real Estate services available–not only meeting the expectations of our clients, but anticipating their needs. Our clients are the core of our company and we want to show them our sincerest gratitude for their business and for giving us the opportunity to serve them.

With an accomplished background in sales and small business ownership, Ben’s group operations and contract negotiating skills and expertise ensure that the process of buying or selling Real Estate with the Rachael Richards Group is seamless. It starts with building a professional relationship based on communication–as Rachael’s husband and partner, Ben is involved in every step, from the first day through close of escrow. With customer service always at the forefront, his role is essential in meeting the individual needs of each client as well as contributing to the team’s overall success. fun facts Who do you admire and why? Rachael, for many reasons but a big one is her drive. She has incredible endurance and determination. As she sets a new goal in her mind, she always sees past that point and will continue under any circumstance to achieve it, and then some. Which historical time period would you like to visit? I would most like to visit the 70’s so I could have done something to stop the 80’s from happening. What makes you laugh out loud? Our son, Max. Man, that kid is hilarious. He found a pillow in a store recently that was shaped and decorated like a giant doughnut. His response was “Finally, I can eat while I’m sleeping!” He was, of course, completely serious and dressed like a ninja.

“I’m constantly striving to educate myself and my team about what we can achieve when we put positive thoughts into action.”

“It’s not the years in your life that count, it’s the life in your years.” – Abe Lincoln

contact Direct: 602-432-5705 Office: 480-270-5782 Email: info@rachaelrichards.com

contact

Office: 480-460-2300 Email: ben@rachaelrichards.com

Meet Our Group

Laura Underwood Listing Specialist

Rhonda Richards joined the Rachael Richards Group in 2008 to assist Rachael, her daughter. Rhonda gained her experience in Southern California as a Residential Real Estate Specialist for 17 years, and was known for her excellent service and short sale expertise. Rhonda was consistently among the top 3% in real estate sales in Southern California and the nation. In 1997, she retired from Real Estate and moved with her husband, Ron, to Missouri, their home state. When Rachael entered the Real Estate business, Rhonda served as a consultant and encouraged her to grow her business through hard work and exceptional customer service. As the Rachael Richards Group grew, Rhonda stepped in as the Marketing Director and Short Sale Specialist. Rhonda’s husband, Ron, retired from the United States Marine Corps as a fighter pilot, and Rhonda has experienced living in many parts of the United States and other countries. Her favorite outside interest is spending time with her children and grandchildren. fun facts What’s one thing about you that surprises people? My upbringing on a very old fashion farm. Milking cows, raising pigs, and no indoor plumbing. What would you love to find at a yard sale? A painting from a famous painter. Rhonda Richards Customer Service &Marketing Expert

Being a “rare” Arizona native, Laura knows and loves the Valley of the Sun. That coupled with her love for the world of real estate makes this business a perfect fit. As the listing specialist for the The Rachael Richards Group, Laura has the opportunity to be mentored by and work alongside Rachael Richards. Laura’s professionalism, tireless work ethic, and dedication to her clients make her a great fit for the team. Providing the very best in customer service is her #1 priority. Laura graduated from the University of Kansas with a finance degree and received her MBA from Grand Canyon University. Outside of work, Laura enjoys spending time with her family & rooting on her beloved Kansas Jayhawks! fun facts What attracted you to this industry? The ability to really help people and the fact that I love homes. Who do you admire and why? My husband. He is the most genuine, caring, funny person I know and the best dad! If you could be an animal, which one would you be and why? A bird so I could see the world from an entirely different viewpoint.

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, Amazon CEO

“Finish each day and be done with it. You have done what you could. Some blunders and absurdities no doubt crept in- forget them as soon as you can. Tomorrow is a new day. You shall begin it serenely and with too high a spirit to be encumbered

with your old nonsense.” – Ralph Waldo Emerson

contact

Howwould you describe your job to your great-great-grandparents?

My job is to listen to our clients and to make sure they get the best service ever. It is to promote The Rachael Richards Group as the best real estate team in the Phoenix area.

Office: 480-460-2300 Email: laura@rachaelrichards.com

Office: 480-460-2300 Email: rhonda@rachaelrichards.com

Meet Our Group

Cameron McClellan Buyer Specialist

Annette Holmes Buyer Specialist

Cameron began his real estate career in 2010 and is dedicated to exceeding client expectations through communication, collaboration, and credibility. He has eight years of home building experience, along with a degree in Business Marketing and Management that contribute to his career. The insider knowledge he demonstrates of home structure and quality make him a great asset to his clients. Cameron believes in providing the highest level of customer service by working with his client to educate them and by staying on top of emerging trends in the market. His attention to detail and hard work provide clients with a hassle free experience and guide them through the transaction from start to finish. He values an honest relationship and protects his client’s interests as if they were his own. fun facts What town are you originally from? Maryville, MO. What would you most like to do for someone else if you had the time and money? Build a house for a family in need. What’s one goal you’re constantly striving to achieve? Being the top buyers agent in Phoenix.

After spending years helping friends find homes, and uncovering a talent for seeking out that “perfect fit,” Annette Holmes decided to officially join the Real Estate industry. Real Estate combines her experience in the educational field with her love of meeting and working with people. Finding clients just the right home or property after an extensive search is highly rewarding to Annette. Being on Rachael’s team has allowed her to have the support, resources and experience of a team behind her. Living in Phoenix for nearly 20 years qualifies Annette as a native Arizonan, but she literally grew up all over the world, following her father during his lifelong service in the Air Force. fun facts What words do you live by? Don’t sweat the small stuff and forgive and forget.

“I do my best because I’m counting on you, counting on me.”

contact Direct: 602-625-5519 Office: 480-460-2300 Email: annette@rachaelrichards.com “I don’t sell homes, I help people find their dream homes. There is no better feeling than delivering the keys to a satisfied client.”

Describe your team in three adjectives. Positive, supportive and hard-charging!

Howwould you describe your job to your great-great-grandparents? I help people shop for the most important thing you can buy —a home for their loved ones.

contact Direct: 480-721-7313 Office: 480-270-5782 Email: cameron@rachaelrichards.com

Meet Our Group

Patty Hornbeck Transaction Manager

Lynn started in the Real Estate business in 1993. Realizing early on that her forte was in facilitating the paperwork and managing an office, she made her dream come true: a single parent at the time, Lynn worked hard at doing the most in the time she had, and was able to spend as much time with her children as she could. Attaining her Broker’s License in 2007, Lynn has put her knowledge to work within the Rachael Richards Group as the office manager. Called the “Queen of Paperwork” by her co-worker and friends, the Rachael Richards Group knows that it can rely on Lynn’s experience to get the job done right. Lynn’s biggest joy is in knowing her job contributes to the success of the agents. Lynn has two children, a daughter-in-law, a wonderful significant other, and two dogs. When time allows, Lynn enjoys reading, watching TV and going out for adventures with her kids. fun facts Do you have any nicknames? I’m called the “Queen of Paperwork” and “The Paper Pusher”. What are your favorite hobbies? I enjoy going out for expeditions, reading, and watching TV. What’s your favorite part of your job? Knowing my job contributes to the success of the Rachael Richards Group, and doing my job well. Lynn McKean Designated Broker &OfficeManager

Patty Hornbeck started in Real Estate in 1999, and as Transaction Manager for the Rachael Richards Group, Patty’s responsibilities include managing the paperwork flow in transactions, inputting/maintaining files in numerous systems, preparing and activating listings, and managing Realtor feedback. Patty feels the energy and attitude of everyone at the Rachael Richards Group is contagious, and that the integrity and professionalism is unmatched. Patty has three children, 11 brothers and sisters, and has learned that a sense of humor is mandatory…as is offering

a warm smile. fun facts Howwould you describe your team?

I’m thrilled to be part of the Rachael Richards team. Our team’s energy and attitude is contagious and our integrity and professionalism is unmatched. My favorite part of my job? I love the satisfaction of happy buyers & sellers realizing their dreams. What’s one thing about you that surprises people? Many people are surprised to hear that I have eleven brothers & sisters!

“A sense of humor is mandatory and offering a warm smile is one of the most important things we will all do today!”

“‘A place for everything, and everything in its place’ creates a neat and clean working atmosphere with room to grow and be productive.” contact

contact

Office: 480-460-2300 Email: patty@hsselect.com

Office: 480-460-2300 Email: lynnmckean@gmail.com

Meet Our Group

Featured Section: ServicesOverview

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WHAT IS YOURGOAL?

Our Approach

Selling Proactive listing program provides maximum exposure. The key to selling your home is finding the most qualified buyers in the market—our unique marketing plan and direct sales method does exactly that. The Rachael Richards Group has sold over 150 homes over the last 12 months, and our results show that our approach to selling works for our clients. When the time comes to sell, we’re the team you want on your side.

How we help YOU Sell • Featured online listings program • Personalized professional e-flyers and unique marketing plans

Whether you’re buying or selling a home, the Rachael Richards Group is here to help. We put our training, innovative technology and team support to work for you, and focus on your individual needs. We’re certified sales experts, negotiators and marketers, skilled at getting results – and those results are what’s gotten the Rachael Richards Group into the top 1% of sales production Valleywide.

• Skilled negotiations • Strong relationships with other top agents

- OR -

Buying

How we help YOU BUY • Interactive MLS search portal • Exclusive access to listings • Customized call campaigns • Wide network of available and new listings

the right house at the right time. The Rachael Richards Group finds out from you what your expectations are, and then we set out to exceed them. First, we’ll set up a customized, interactive search portal on the MLS. Then, we’ll immediately start searching for homes that meet your criteria, and quickly inform you of available listings. We can also create a custom call campaign if the right home doesn’t appear in a neighborhood you’re interested in. Finally, we constantly network with other top-producing team and agents. The right home is out there for you. It’s our job to help you find it.

We Talk to100’s

of Buyers & Sellers Every Week

Our Approach: Selling or Buying?

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Selling Services

Preparing Your Home for the Market

Overview Selling Services

Concierge Services

We can help with handyman arrangements, carpet cleaning, painters, landscapers, etc. You name it – whatever it may be that you need, we’re here to help you throughout this process. The Rachael Richards Group goal is to prepare/stage your home so a buyer can imagine themselves in the home. We use the items you have already in place to help keep costs down. Realtors in the community show our listings more because they know they look great. We start with wide angle lenses to maximize every shot, multiple exposures, and use photoshop re- touching and optimization. It’s critical that the photos look great for internet marketing, and we have a professional photographer on staff.

Initial Consultation

Professional Photography

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Selling Services

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Selling Services

Internet Marketing: Enhanced Results

90% of buyers start their search online

We advertise on our personal website and hundreds of other sites. Unlimited photos and descriptions mean your home will stand out and move to the top of the list so it’s easy to find.

Our top four performers and marketing channels are:

Zillow.com 20 million unique visitors monthly 88% of every home for sale in America has been Zillowed

Realtor.com 20 million unique visitors monthly #1 used Realtor site internationally

Trulia.com 5 million unique visitors monthly, just went public and growing rapidly

e-Flyers Personalized e-flyer is sent to every Agent in the Valley, letting them know about your listing There are over 48,000 agents and we don’t rely on MLS alone to notify them about your home

150 inquiries on average monthly about our listings

Selling Services

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Selling Services

Call Capture

One of the most important aspects of selling your home is the personal communication between the potential buyer and the Rachael Richards Group. How it works

Over 150 Homes Sold in the Last 12 Months

STEP 1 Attract Buyers Ready-to-use “eye-catching” sign riders are placed on top of your property listing signs. Potential buyers call 300- 400% more often when they realize the information is “Free,” “24-Hour” and “Recorded” (or non-confrontational).

STEP 2 Buyers Listen toRecording When somebody calls your unique home 800 number, buyers are immediately taken to a professional and

STEP 3 Start a Conversation Immediately after the call is made, a text message is sent to our buyer specialist with the buyer’s contact information. Our team is required to follow-up within 5 minutes.

STEP 4 Schedule a Showing Instead of a buyer taking a flyer and

driving away this great technology allows us to be sales people and to get them excited about your home.

detailed recording about your home.

We have lots of other listings and each one has the potential to be a lead. 40—50 other sign riders are working for you at any given time. We call this “cross selling” our listings and it’s just one more example of how we attract qualified buyers and provide the most exposure possible.

Selling Services

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Selling Services

ProActive Approach

Buying Services Overview

Key Differentiators

The last thing you can expect from us is to post the sign out front and wait for a buyer or hope that the phone rings. The team design allows Rachael to focus her daily efforts of searching for qualified buyers and sellers every single day. Rachael, our team leader, speaks with hundreds of buyers and sellers on a weekly basis. This thorough lead generation through personal calls and research reaches an average of 1,500–2,000 people on amonthly basis.

We spend a minimum of 3 hours a day on the phones, searching for qualified buyers and sellers.

Rachael personally contacts every single person within a 1/2 mile radius of your home and lets them know about your listing.

Selling Services

Buying Services

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Buying Services

Custom home search campaigns These are designed around each client’s specific needs.

Automated & instant notification Get notified when new listings match your search criteria.

Exclusive access to Listings The Rachael Richards Group’s many listings are available to you before they’re available to the public. network with other top producing agents Access to their pocket listings before they’re available on the Multiple Listing Service. Not seeing the right home? Rather than waiting for the perfect home to become available we search for the property by setting up a custom phone campaign in neighborhoods that you’re interested in. Enjoy the benefits of our strong partnerships Our clients receive discounted Escrow and Title fees along with the best loan options available through our alliances with the top rated companies in Arizona. Need help with movers, paint, carpet cleaning, etc? Take advantage of our buyer concierge services. We have access to the best service providers in the valley and can help you get settled in. The best part… All these buying services are at no cost to you.

We focus on the needs of each client

Buying Services

What Clients are Saying

Testimonials

Get Started Today! Let us show you howwe make the next steps seamless for you. Please see the following pages for your custom links.

While we strongly believe in providing verifiable results, the endorsements from our satisfied clients are just as important to us. “ This is the second house that Rachael has sold for me. I’ve worked with other realtors from across the country, and Rachael’s group has the knowledge, experience, responsiveness, and marketing strategy that always exceeds my expectations. They will continue to be my “go to” real estate professionals in the Phoenix market.” - Erin & Robin “I am extremely pleased with the professional service Rachael Richards and her team provided with the sale of my house. From the professional photos show casing my house to their courteous service and knowledge, it made the process stress free and smooth from start to finish. Thank you Rachael, it’s been a pleasure working with you.” “Rachael and her team at HomeSmart Select did an amazing job sellingmy house in a timelymanner. They were very responsive and supportiveduring the entire process, providingmuch needed relief duringwhat is typically a stressful life event. I have recommended Rachael and her team to family members, who went on to do business with her, and they were equally impressed with her services. I would highly suggest Rachael to anyone looking to buy or sell a home in the Phoenix metropolitan area.”

“Cameron McClellan from the Rachael Richards Group is a true professional. Cameron always had an answer for me when I came to him for advice. Competent and reliable, Cameron put far more effort into the purchase of my new property than I did as the buyer. He did this work with modest grace as though I was his most important client when I know that wasn’t the case. I’m already looking for the next property with Cameron and trust him more like a business partner than a real estate agent. I’ve already recommended Cameron to others and will continue doing so.” “Annette Holmes was our agent from Rachael Richards and shewas fantastic. Her responsiveness, knowledge, and patience with my wife and I as we approached buying our first home together was exemplary. She pointed out positives and negatives in each home we viewed but never gave us any kind of hard sell, which I appreciated a great deal. Most important of all, she knew the market and she knew the areas where my wife and I were looking to purchase. Having your finger on the pulse of the market is huge, and because Annette knew what she was doing, we found an amazing home and had an accepted offer much faster than we anticipated. If any of my friends or family were looking for an excellent realtor I would have them call Annette immediately. Thanks Annette!”

To view client testimonials on zillow.com click here R

What Clients are Saying

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Selling Services Links

Buying Services Links

Selling Services video click here R Comparable Market analysis click here R YOUR DocuSign click here R

Buying Services video click here R Dream Home Finder click here R Loan Application click here R

YOUR DocuSign click here R

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Thank You.

CONTACT

1345 E. Chandler Blvd., Suite 119 • Phoenix, AZ 85048 p 480-460-2300 f 480-287-8076 info@rachaelrichards.com

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